SUPERDAYS
COFFEE
Specialty coffee, all-day food, service systems and the everyday standards of a busy neighborhood café.
View the venue ↗
MELBOURNE CAFÉ ENERGY · SERVED THE SIP WAY
AUSTRALIAN COFFEE.
ESTABLISHED IN AMERICA.
Melbourne Roots. Roasted in America.Shop coffee now ↗
FLAT WHITE ENERGY✦CHROME DREAMS✦MELBOURNE MADE US✦CAMERA READY✦SIP DIFFERENT
CAFÉS · SITES · WHOLESALE
PARTNER
WITH US.
SIP Coffee Roaster is an established Australian specialty coffee and hospitality platform, backed by 15+ years of operating Melbourne cafés. Our site, operator and wholesale partnerships combine real coffee credibility with disciplined systems and a consistent customer experience.
SIP PROJECT PROGRAMS · ACROSS AMERICA
COFFEE THAT
ACTIVATES A PLACE.
Beyond traditional cafés, SIP creates compact coffee projects for offices, campuses, parks, mixed-use developments and interim public spaces. One modular Australian coffee program, adapted thoughtfully to the people and rhythm of each site.Bring SIP to your site ↗
Every SIP modular program is configured around site approvals, utilities, access, foot traffic and operating requirements.
THE EXPERIENCE BEHIND SIP
SIX CAFÉS.
ONE OPERATING STANDARD.
SIP is backed by more than fifteen years of café ownership, operations and consultancy—not just moodboards. The work spans specialty coffee, food, catering, teams, suppliers and the daily discipline required to keep a venue moving.
SUPERDAYS COFFEEHeidelberg · Current operating experience
Photo: Hugh Davison / Broadsheet
CHARLIE & LEO’SLower Plenty · Owner-operated café
Operator archive15+Years in hospitality
6Cafés owned or operated
100+People led
$2M+Combined annual portfolio sales
SUPERDAYS
CHARLIE &
LEO’S
A community-led café shaped around generous hospitality, strong coffee, food and catering.
CHIT CHAT
990
Café and catering experience at 990 Whitehorse Road—another chapter in fifteen-plus years of Melbourne hospitality.
View the archive ↗BOBBY
BEANS
Hands-on café ownership covering coffee, food, people, customer experience and commercial performance.
SPUNTINO
CAFÉ
Four years of ownership and operating experience, followed by practical hospitality consultancy.
BAY
101
Neighborhood café operations built around specialty coffee, repeat trade, service and disciplined day-to-day systems.
SIP SHOPS + HOSPITALITY CONSULTANCY
FROM EMPTY SITE
TO OPEN DOORS.
We help landlords, developers and hospitality partners turn the right space into a commercially grounded coffee destination. Every recommendation comes from real café operations—not theory.Discuss a project ↗Concept + Positioning
Brand direction, customer promise and a clear commercial point of difference.
Site + Feasibility
Foot traffic, local demand, format fit, access, utilities and operational reality.
Format + Café Design
Flagship, express, grab-and-go and modular layouts built around how people move.
Coffee + Menu
Australian specialty coffee programs, food direction, pricing and service rhythm.
Equipment + Workflow
Bar planning, equipment selection and systems that support speed and consistency.
Opening + Operations
Supplier setup, team training, standards, launch planning and post-opening refinement.
ATLANTA PRESENCEMIDTOWN + GEORGIA TECH
SIP brings an established Australian specialty coffee and hospitality platform to one of Atlanta’s most energetic districts—with design, speed and operating discipline built in.
PROVEN FORMAT SYSTEMSIP SITE PROGRAMS
Café, express, grab-and-go and modular formats serve campuses, offices, mixed-use developments and public spaces across America.
YOUR CUP
HAS A NEW
WARDROBE.
HAS A NEW
WARDROBE.
ZEE’S BEAN · THE SIP COFFEE COLLECTION
FIND YOUR
DAILY COFFEE.
Laneway. Sunday Sun. After Dark. Explore the tasting notes and choose from 250 g, 500 g or 1 kg, whole bean or ground.Compare the coffees ↗SIP STORE FORMATS
THREE WAYS
TO MAKE YOUR
COFFEE ERA.
Flagship, Express and Grab + Go. Each has its own rhythm and the same unmistakable SIP energy.SIP FORMATTHE MAIN CHARACTER
SIP Flagship
Coffee, food and culture in one unmistakably SIP space.
SIP FORMATFAST, NEVER FORGETTABLE
SIP Express
A high-energy espresso bar made for the everyday rush.
SIP FORMATSMALL FOOTPRINT · BIG FLEX
SIP Grab + Go
Tiny footprint. Serious coffee. Zero boring.
WHY SIP?
BECAUSE
“JUST COFFEE”
IS NEVER
JUST COFFEE.
It is the first good decision of the morning. The meeting before the meeting. The treat you absolutely did earn.
SIP makes those little moments taste like they came through a Melbourne laneway—with better coffee, thoughtful food and no unnecessary fuss.
Say hello ↗THE SIP EFFECT
COME FOR
THE COFFEE.
LEAVE WITH
A CRUSH.
Great coffee. Proper food. Objects you actually want to keep. Every detail belongs to the same SIP world.
YOUR SIGN
TO SIP.
FOUNDER · OWNER-OPERATOR · COFFEE LIFERMEET THE FOUNDER
Zee made SIP.Melbourne made Zee.
“SIP is the American home for the coffee culture that shaped me in Melbourne.”
After 15+ years building and operating cafés, Zee created SIP to make exceptional Australian coffee feel exciting, welcoming and part of everyday American life.
Read the SIP story ↗THE PEOPLE BEHIND THE PERSON BEHIND THE COFFEE
THE REAL
SIP RECIPE.
01Fifteen-plus years. Far too many coffees.
02One Melbourne-sized obsession that refused to stay in Melbourne.
03My parents’ prayers—working overtime.
04One extraordinary wife who believed in SIP before there was anything to prove.
I get called the founder.— ZEE
Truth is, SIP has always been a family recipe.
CAFÉS · OFFICES · RETAILERS · HOSPITALITY GROUPS